One of my friends writes hilarious office themed hip-hop. Check out my favorite song, Cake In The Kitchen…
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Anthem of the Office Nation: Cake In The Kitchen
Tuesday, October 14th, 2008Bullseye: Target Paints Logo on Their Roof That is 250 Feet in Diameter
Thursday, June 26th, 2008I’m staying at this hotel near Chicago O’hare airport and I go on google maps to scroll around to see what is in the area. I see this giant bullseye on the roof of a building. I stop for a moment, not knowing what it is for… then I realize it is a target logo. Brilliant. Now I know there is a Target store nearby (whether I wanted to or not).
This serves two purposes:
- Online map users can see the store quickly and easily in satellite view
- Airplane passengers see the branding and store location as they’re landing
This is brilliant — a great way to capitalize on satellite imaging for branding.

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See for yourself on google maps: Example 1 - Chicago IL Example 2 - Everett MA (thanks Colonel Kernel) |