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Bullseye: Target Paints Logo on Their Roof That is 250 Feet in Diameter

I’m staying at this hotel near Chicago O’hare airport and I go on google maps to scroll around to see what is in the area. I see this giant bullseye on the roof of a building. I stop for a moment, not knowing what it is for… then I realize it is a target logo. Brilliant. Now I know there is a Target store nearby (whether I wanted to or not).

This serves two purposes:

  1. Online map users can see the store quickly and easily in satellite view
  2. Airplane passengers see the branding and store location as they’re landing

This is brilliant — a great way to capitalize on satellite imaging for branding.

Target Roof from Google Maps


See for yourself on google maps:
Example 1 - Chicago IL
Example 2 - Everett MA (thanks Colonel Kernel)

 

3 Responses to Bullseye: Target Paints Logo on Their Roof That is 250 Feet in Diameter

  1. and here’s the link to Target’s store in Everett, MA, also via Google Maps -
    http://maps.google.com/maps?f=q&hl=en&geocode=&q=Everett,+Middlesex,+Massachusetts,+United+States&ie=UTF8&ll=42.398377,-71.072338&spn=0.011076,0.027122&t=h&z=16

    and I agree, this is brilliant, until some looney decides to bomb the stores, then not so much

  2. Jester says:

    It appears this is something Target is doing near all major airports from some other blogs I’ve read. I just started researching it because I saw a giant (250 foot) bullseye on the roof of the Target store at Potomac Yards (Alexandria, VA) right next to National (no I won’t call it Reagan-National) Airport

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