I’m staying at this hotel near Chicago O’hare airport and I go on google maps to scroll around to see what is in the area. I see this giant bullseye on the roof of a building. I stop for a moment, not knowing what it is for… then I realize it is a target logo. Brilliant. Now I know there is a Target store nearby!

This serves two purposes:

1. Online map users can see the store quickly and easily in satellite view
2. Airplane passengers see the branding and store location as they’re landing

This is brilliant — this could be the first time someone has capitalized on satellite imaging for branding.

See for yourself on google maps:
http://www.google.com/maps?f=q&hl=en&geocode=&q=chicago+ohare&sll=42.00656,-87.885282&sspn=0.011544,0.028667&ie=UTF8&ll=42.007389,-87.886677&spn=0.005772,0.017853&t=k&z=17