Thu 26 Jun 2008
Bullseye: Target Paints Logo on Their Roof That is 250 Feet in Diameter
Posted by Chad Upton under WebI’m staying at this hotel near Chicago O’hare airport and I go on google maps to scroll around to see what is in the area. I see this giant bullseye on the roof of a building. I stop for a moment, not knowing what it is for… then I realize it is a target logo. Brilliant. Now I know there is a Target store nearby (whether I wanted to or not).
This serves two purposes:
- Online map users can see the store quickly and easily in satellite view
- Airplane passengers see the branding and store location as they’re landing
This is brilliant — a great way to capitalize on satellite imaging for branding.
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See for yourself on google maps: Example 1 - Chicago IL Example 2 - Everett MA (thanks Colonel Kernel) |
July 9th, 2008 at 5:14 am
and here’s the link to Target’s store in Everett, MA, also via Google Maps -
http://maps.google.com/maps?f=q&hl=en&geocode=&q=Everett,+Middlesex,+Massachusetts,+United+States&ie=UTF8&ll=42.398377,-71.072338&spn=0.011076,0.027122&t=h&z=16
and I agree, this is brilliant, until some looney decides to bomb the stores, then not so much