In|Vent » Web http://www.chadupton.com/blog Just another WordPress weblog Sun, 25 Oct 2009 19:27:10 +0000 http://wordpress.org/?v=2.9 en hourly 1 Anthem of the Office Nation: Cake In The Kitchen http://www.chadupton.com/blog/2008/10/test/ http://www.chadupton.com/blog/2008/10/test/#comments Tue, 14 Oct 2008 03:53:11 +0000 Chad Upton http://www.chadupton.com/blog/index.php/2008/10/14/test/ One of my friends writes hilarious office themed hip-hop. Check out my favorite song, Cake In The Kitchen…




]]> http://www.chadupton.com/blog/2008/10/test/feed/ 0 Bullseye: Target Paints Logo on Their Roof That is 250 Feet in Diameter http://www.chadupton.com/blog/2008/06/bullseye-target-paints-logo-on-their-roof-that-is-250-feet-in-diameter/ http://www.chadupton.com/blog/2008/06/bullseye-target-paints-logo-on-their-roof-that-is-250-feet-in-diameter/#comments Thu, 26 Jun 2008 18:57:00 +0000 Chad Upton http://www.chadupton.com/blog/index.php/2008/06/15/bullseye-target-paints-logo-on-their-roof-that-is-250-feet-in-diameter/ I’m staying at this hotel near Chicago O’hare airport and I go on google maps to scroll around to see what is in the area. I see this giant bullseye on the roof of a building. I stop for a moment, not knowing what it is for… then I realize it is a target logo. Brilliant. Now I know there is a Target store nearby (whether I wanted to or not).

This serves two purposes:

  1. Online map users can see the store quickly and easily in satellite view
  2. Airplane passengers see the branding and store location as they’re landing

This is brilliant — a great way to capitalize on satellite imaging for branding.

Target Roof from Google Maps


 See for yourself on google maps:
Example 1 - Chicago IL
Example 2 - Everett MA (thanks Colonel Kernel)

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